Dispatch of network of collect lake home: On June 29, promote association of advertisement of business affairs of meeting, China, Shenzhen to sign up for company of evening paper of trade group Shenzhen to initiate sponsorred 2019 originality to share congress and innovation originality by Chinese news culture super cup grand ceremony is in Shenzhen center of round-the-world business affairs pulls open IBC heavy curtain, 5 round-table forum also are being held in succession here. Scholar of elite of medium group public figure, industry, expert around ” originality medium and explode taste the strategy: Shine new media vitality ” ” urban sale and brand upgrade: Shape core force ” ” super symbol and super brand: Disappear of user of race to control is arduous ” ” digital revolution and originality drive: Receive content new power ” ” innovation of intermediary of be in harmony and access iteration: Join is multivariate expand power ” 5 big themes, spread out respectively wonderful dialogue and discuss ardently. Frequency of the witticism between banquet goes out, wonderful again and again, viewpoint opinion is to raise storm of brains of a field more, fetching and thoughtful. ▲ ” super symbol and super brand: Disappear of user of race to control is arduous ” thematic forum spot. ▲ ” digital revolution and originality drive: Receive content new power ” thematic forum spot. ▲ ” innovation of intermediary of be in harmony and access iteration: Join is multivariate expand power ” thematic forum spot. Sweep a code to enter Shenzhen ZAKER video ” late late report | 2019 originality share congress round-table forum the first: Originality medium is used explode taste the strategy shine new vitality ” sweep a code to enter Shenzhen ZAKER video ” late late report | Originality shares congress round-table forum the 2nd: Urban sale and brand upgrade need to reveal urban personality ” sweep a code to enter Shenzhen ZAKER video ” late late report | Originality shares congress round-table forum the 3rd: Shirt-sleeve science and technology and originality tell good brand story ” sweep a code to enter Shenzhen ZAKER video ” late late report | 2019 originality share congress focusing of the 4th round-table forum ” content is produced ” ““Originality medium and explode taste the strategy: Shine new media vitality ” thematic forum ” explode paragraph ” in always leaving the medium that has preparation the first in congress round-table forum, honored guest of heavy pound of 8 media group with ” originality medium and explode taste the strategy: Shine new media vitality ” undertook warm point of view share for the theme. Witticism frequency gives honored guests, spot applause and laugh as one falls. Business of the member that this field forum signs up for trade group leading Party group to become by Shenzhen, Shenzhen signs up for Ding Shizhao of editor in chief to chair. South signs up for Cao Ke of deputy editor in chief of group of medium of course of study, ovine wall evening paper signs up for Sun Aiqun of trade group deputy editor in chief, life of Xu of Oriental network president, editor in chief is flat, li Fang of Tecent network editor in chief, gao Wen of Netease medium editor in chief, ZAKER author holds CEO concurrently Li Sen and, sina net carries out the honored guest give a lecture such as wave of the first month of editor in chief, the experience that union is accumulated for years and media develop a general name for arteries and veins, how to produce the good content that can express outstanding culture intention, to suffer numerous new inspiration, lead culture tide and prepare fast transmission to go out, make ” explode paragraph ” undertook thorough and vivid discussion. Media confluence should solve south of commercial pattern problem to sign up for trade group is surveyor’s pole signing up for course of study all the time, put forward intelligence of media wisdom newspaper, medium to change wisdom transition strategy in recent years. Cao Ke of deputy editor in chief of group of medium of southern group signing up for course of study expresses, southern wisdom signing up for course of study changes transmission to hope to use ” medium + form ” those who offer essence of life to allow is custom-built change, personalized service and product, editor reporter should have more service consciousness, participate in consciousness. Media should enter disparate industry, disparate industry, want market of more deep-seated research, trade. He introduces, southern cable industry had made 10 wisdom warehouses now, include economy, education, sports, party to build, countryside is revitalized etc, market size is very large, those who be short of is corresponding ability and manpower only. In transition process, the intelligence of media person, ability, dignity is OK be able to save from this angle. Oriental net itself is the famous product that traditional media and burgeoning media confluence develop, xu world makes the same score Oriental network president, editor in chief to made Chinese media reform had been entered recently ” deep water area ” ” period of assault fortified positions ” judgement, he thinks: Pattern of trade of traditional media past is very clear, but commercial closed circuit is already nonexistent nowadays, manufacturing content does not have data platform, read without long end, cannot enclothe all users; 2 it is hair or minute of traditional thinking, importance is peddler decides is not be decided by peddler; 3 it is advertisement investment does not match with the user, not essence of life is accurate. Because this media is shirt-sleeve,should begin from concept, originality, technical investment begins to solve commercial pattern problem. Netease medium is the innovation surveyor’s pole of Internet media all the time, hold water 20 come for years, netease holds lead position from beginning to end on information application, praise highly extends the concept of craftsmanship with innovating. Gao Wen of Netease medium editor in chief thinks, “Have an attitude ” this word is the manner that Netease makes news seriously. No matter how the technology develops, content itself is very important. Media platform needs to rely on innovation originality to maintain in professional, authority and technical measure respect in advocate battlefield, advocate on position, do the platform of content. Make ” explode paragraph ” it is odds incident, but the opportunity always leaves the person that has preparation. Include content professional, it is particularly the product thinking, means that pack, important to distribute the respect such as channel, need to had been done accumulate and prepare. Sina net is in in recent years bold and resolute of media confluence respect, contribution is quite much. Sina news in recent years more the attention cooperates with conventional head media, build media new era in all. Sina net carries out wave of the first month of editor in chief to express, the net is in sina to distribute platform transition to a polymerization by an aggregate platform at present, entire network gets content. Same content offers square meeting to have different product Zhang number, through undertaking content is distributed, can gain more user, discharge and income. 5G times should be on the system framework originality in recent years, tecent net uses advantage of network media platform and flow dominant position, support content value regression, the plan gave product of form of a lot of phenomena, the operation pattern that reflects diversity of mature range of products and giant user group. Li Fang of Tecent network editor in chief thinks, originality is not a word, also not be a drop, however project of a system. This system project, need has a method to realize this think of a way, need lets an user cause resonance on affection. 5G times comes, technical high speed develops, traditional media and new media are OK the originality in him framework on the system, having more appearing with interactive mode. Transition of confluence of media of ovine wall evening paper already had very large force 10 years ago, mobile Internet times is fast person more one pace, embracing new technology while do not lose a tradition. Ovine wall evening paper signs up for Sun Aiqun of trade group deputy editor in chief to introduce, ovine wall evening paper is made with respect to exert oneself since 2015 ” one platform 3 centers ” , with Yang Cheng brand of evening paper culture is core, all sorts of transmission agency deepness are shirt-sleeve. Collecting write big platform over, build entire media to direct center, news visible center and muti_function act sow a center, improve transmission efficiency, apply new technology to promote transmission quality, draw near science and technology is old detonate transmission tremendous energy. The garden of industry of ovine city originality that ovine late group is dedicated to developing, the article that already collected many 200 tip is achieved, division start a business. Pass with garden area the strong strong collaboration of each technology platform, realized geometrical class to erupt on product measure and transmission force growth. ZAKER author holds CEO concurrently Li Sen and elaborate from technical angle how to advance media confluence to develop. Come for years, ZAKER undertakes area media is explored, fill the technology in process of development of neat media transition is short board. Regard a technology as platform, ZAKER is endowed with to media ceaselessly can, be produced from what fountainhead starts to do content and distribute, innovation goes more the content configuration that accords with mobile zoology need. Li Sen and put forward, the plan that hopes personnel of research and development can participate in originality comes in the process, is not company of the package outside becoming only, executive group. “Urban sale and brand upgrade: Shape core force ” thematic forum abstracts distinctive innovation content to make urban image fresher altar of the 2nd field theory with ” urban sale and brand upgrade: Shape core force ” for the theme, by fact of essence of life Zhang Shudong of author of wisdom warehouse group, president is chaired. Upgrade in the light of urban sale and brand, how to shape core force, make urban image more fresh, reflect urban brand value and glamour truly? On round-table forum, each airs his own views of each honored guest. Make brand of city of culture element infuse in urban transmission needs a sign, in think in the originality of urban sign and designing compose to establish a procedure, what city element should extract to undertake originality is conveyed? Zhan Ning of Han of division of program of brand of famous and planar stylist, city thinks, urban brand needs to reveal urban personality, it is to build the product on element of urban mainland culture. Itself of city of this symbol since, also be the historical summary that is based on district culture. Besides big urban mark, still should compose builds new figure vision sign, activation native land force with best resource, make its turn a city into transmission symbol. Indicate for instance sexual building, incident or character. Ning Yiping of Han crystal clear is a mountainous area for exemple, he thinks, culture of a mountainous area will native land the Hakkas and Shenzhen innovation spirit combine level ground rise, shaped the urban culture image of a high quality, level ground is a mountainous area in model urban image respect to be worth people to draw lessons from. Mark of Zhou Han of vice-chairman of association of calligrapher of chairman of couplet of Dongguan city article, Guangdong thinks, be aimed at urban image sale, need the element of culture of have the aid of and artistic level. If can have developed element of this two respects adequately, can promote whole urban quality. Week Chinese bid shows, dongguan not only the city that should make a production articles for daily use, still should become a breed the city of product of high grade culture. Had product of high grade culture, urban character also will promote subsequently. To digging urban glamour, culture scholar non-Han nationalities living in the north and west in ancient times is tough autumn have oneself original point of view. “Urban sale upgrades not to turn economy into the problem. ” Hu Ye autumn expresses, GDP is the main index of a city admittedly, but oneself history of the city also is having main effect to the promotion of urban image. “Want to pass humanitarian history and humanitarian geography to show urban face, is not simple corporeal load one’s writing with fancy phrases. Let the happiness of the city that everybody discovers to he never discovers, just be good urban sale. ” Hu Ye autumn thinks, only culture upgraded, urban sale just calculates a success. All of things card consciousness gets a city to build the job the brand of a city upgrades, involved field and link are very much. Plan of Dong Tian of adviser of prexy of news of university of chairman of committee of research of transmission of network of society of Chinese news history, Chongqing, professor, doctoral student is aimed at urban brand to upgrade put forward to suggested at 2 o’clock. It is to be when construction development city, want to have brand consciousness, things card consciousness comes the job that all gets construction, when building a city to build for instance, OK will more artistic element, culture element is blended in go in; 2 be when should making urban brand sale, want to be aimed at square field surface of the city, not only the level that is culture of urban material, spirit, the thing that seeks distinctive, innovation even tries to abstract, make urban image more fresh thereby. “Urban image piece not too ‘ lofty go up, big and complete ‘ , emphasize particularly on however certain flank, add the person’s element. Without the character, lacked the power that makes moving heart. We should return the feeling of the affection of the person’s life, person, person finally, ability moves the person that accept. ” Dong Tian plan says. Urban brand upgrades cannot leave municipal program and construction, design a Great Master as countrywide project reconnaissance, character of Chen Yi of secretary of Party committee of limited company of academy of Shenzhen city municipal design, president thinks, urban economy is in it is admittedly important to model urban brand respect, but upgrade in urban brand in, still should have the building that is by person. When designing a building, should blend in more culture element, let more person borrow understand local culture and landscape by the building. “Super symbol and super brand: Disappear of user of race to control is arduous ” science and technology of thematic forum confluence and originality tell good brand story to be in with ” super symbol and super brand: Disappear of user of race to control is arduous ” on the forum that gives priority to a problem, the honored guest that comes from the industry such as education, design, gem, household combined respective domain to share how to make good brand market, user of race to control consumes force story. Many honored guests still allude, should science and technology and originality photograph confluence, tell good brand story. Zhou Zhiyi of editor in chief of agency of magazine of famous brand of China of You Xinhua company chairs forum, the honored guest is respectively: Art stylist of president of grass fashion group, famous dress Zhao Hui continent, oupaji is round Shen Yankun of presiding brand chief inspector, ant gold takes Zhang Rui of chief of international market department, lu Lihang of president of group of water shellfish gem, yang Gongyan of author of small tax legend, president. The key that makes a brand is group of originality Europe group Shen Yankun of presiding brand chief inspector expresses, europe sends the key that makes a brand is originality, originality must cut a group, transmission must give a group. The experience that Europe sends is promote height of viewpoint of value brand originality, communicate the limit that won’t accept product category with consumer. The enterprise is the main body of brand economy all the time, respecting is super symbol, super brand, lu Lihang of president of group of water shellfish gem thinks, medium can have very good join effect. In the meantime, the origin of originality and gem is very deep also. We will rely on future group of gem of IBC water shellfish makes international stylist platform. Make stylist sufficient in originality communicate, generation collides, make gem and originality perfect and shirt-sleeve. “The originality of acme, just is regression ” on this second forum, the honored guest still shared the understanding to innovation, originality, and how to make good brand market, user of race to control consumes the story of force. “The originality of acme, just is regression. ” in author of small tax legend, president Yang Gongyan looks, of a brand make, the innovation on circuit and fixed position choice is very main. This also is small tax legend makes good brand, race to control uses the core competition ability of a consumption. Ant gold takes Zhang Rui of chief of international market department to combine ant gold to take the process of internationalization to share an enterprise to become the old practice of good brand market. Look in her, the pain spot that holds an user, setting that creates user need, apply method of science and technology to undertake it is innovation, good to tell Chinese story and brand story this when crucial. Be engaged in vogue designing an industry grass continent is in the Zhao of 30 one’s remaining years allude on this second forum, chinese stylist should step international this one road, need has sturdy confidence and importunate tenacity, and design innovation should be had likewise but durative, ability tells good brand story. Current, the digital technology that is a delegate with artificial intelligence is swift and violent develop, those who be traditional industry upgrade to insert the wing that went up to fly with transition, also help the development that pushing digital originality economy. Zhou Zhiyi of editor in chief of agency of magazine of famous brand of China of Xinhua News Agency points out, the union of science and technology and originality, bring up the prosperity of digital originality economy. How should business circles use the power of the technology such as catenary of big data, artificial intelligence, area piece, create new applied setting, the development logic of heavy model enterprise and development direction? Many honored guests also express, data and strength of science and technology are very fundamental, should science and technology and originality photograph confluence, tell good brand story. “Digital revolution and originality drive: Receive content new power ” thematic forum ” information overload ” the times is high grade content still is to just needed to be in with ” digital revolution and originality drive: Receive content new power ” on the round-table forum that gives priority to a problem, 5 honored guests that come from the media of new fighting spirit such as quick worker, new a list of names posted up, 36 krypton are communicative what drive in digital revolution is brand-new below media setup, the power that how uses originality solves content to produce a problem. Forum is chaired by Zhou Zhichen of general manager of company of Shenzhen evening paper, sharing a honored guest is respectively: Ma Qiji of dean of academy of sale of number of association of advertisement of Chinese business affairs; Inside Xu Da of author of new a list of names posted up, presiding apparitor; In Yujing of vice-president of quick worker science and technology; 36 krypton are presiding content Guan Liyang; Figure video author holds CEO concurrently, the film ” life banzai ” producer, combination manufactures person Zhang Yue. How to answer ” information overload ” ? Ma Qiji of dean of academy of sale of number of association of advertisement of Chinese business affairs is analysed, learn to come up in sale say to do not have ” information overload ” view, only information edits and deliver in the center the error on the technology, “The incapacity that is you in other words creates the problem of receiver, receiver of and rather than was faced with enough information. ” express inside Xu Da of author of new a list of names posted up, presiding apparitor, mobile Internet develops to go up somehow make ” things of one kind come together, person with group cent ” probability becomes bigger. “Your bane that fines jade preciousing jade may be me, your black hole may be my light. ” say of the citing inside Xu Da, want to do good news to match below this big setting, no matter be to rely on data to still rely on channel to spread out,information matchs, attach most importance to especially should. 36 krypton are presiding content Guan Liyang thinks, discharge bonus already was used up, how does manufacturing content go out ” circle ” ? Li Yang certainly say, although be in perpendicular fractionize domain, want to be able to produce a high grade content only, also can be seen by people certainly. “Future should be each high-quality goods of a few originality is born in perpendicular domain, every high-quality goods can be born a preeminent company. ” how does high grade content change now? Nearsightedness frequency domain was full of good luck apparently, but how high grade content changes is the problem that must solve now. Yu Jingzhong of vice-president of quick worker science and technology expresses, quick worker will explore UGC and PGC union next, implementation day estimates the end that amounts to 300 million user alive, open the space of more number world. Figure video author holds CEO concurrently, the film ” life banzai ” producer, combination manufactures person Zhang Yue thinks, nearsightedness frequency in the final analysis still is the product of attribute of a media, his nearsightedness frequency group is insisting to do content, become character old practice while, the cooperation that wins a lot of high grade brands is added hold, realized win-win. Zhang Yue says: “This can not affect content to create, to the brand character also is an original unripe ad, through excellent make, achieve point of some kind of equilibrium and greatest common divisor. ” ” innovation of intermediary of be in harmony and access iteration: Join is multivariate development power ” thematic forum does not forget medium Chu Xinjian defends high grade content to be on the 5th round-table forum, ma Jiandong of secretary of reader group Party committee, president, and south Fan Yijin of adviser of university news and transmission prexy, professor, doctoral student, wave of son’s eldest son of company of new weekly publication, supplement of Chinese news weekly is long hold wave of Wang Chen of deputy editor in chief concurrently, 2 more face of medium president crown canopy, economy observes the newspaper carries out article of editor in chief to encourage, deputy editor in chief of the first finance and economics holds new media concurrently presiding operation Guan Zhangzhi is clear in all 7 heavyweight honored guest assembles in, around ” innovation of intermediary of be in harmony and access iteration: Join is multivariate expand power ” theme, discuss period of intermediary of be in harmony jointly, how should use innovation originality thinking to walk out of the path of development. Innovation of intermediary of be in harmony should stand fast of high grade content first times of intermediary of heart be in harmony, whether is content value equal at discharge? To this problem, wave of son’s eldest son of company of new weekly publication gave out oneself viewpoint. He thinks, process of transition of intermediary of be in harmony should be gone to timelily time look, do not pay close attention to discharge and user only, traditional media should think what the heart is after all first more. Besides the heart at the beginning of regression, media still should be gotten with all of viewpoint of value let oneself have distinctive ticket, such users can be attracted naturally by your content and find you, is not the move that be pulled by the user goes. To this, economy observes the newspaper carries out article of editor in chief to encourage to express approval greatly also, “Otherwise of process of transition of intermediary of be in harmony breaks aggrandizement to be in of medium market differentiate degree, allow authority know who are you. ” deputy editor in chief of the first finance and economics holds new media concurrently speak bluntly of Zhang Zhiqing of presiding operation official, define a media to follow nowadays before different, very it’s hard to say a certain media is paper intermediary or wide report media, media of almost all paper quality is making video, content span was surmounted already define originally. Supplement of Chinese news weekly is long hold Wang Chen of deputy editor in chief concurrently wave criterion is summary of this kind of phenomenon ” Darwinism ” , he thinks, only traditional media is truly in new media environment developmental, ability becomes a new species. Want the heart at the beginning of regression to transition of intermediary of be in harmony, seek the point of view of high grade content ceaselessly, and south Fan Yijin of adviser of university news and transmission prexy, professor, doctoral student very approbate. He is mentioned, not only want a high grade content to do work, pass innovation of framework of transmission method innovation, transmission channel innovation, organization even, make the content of influential force ceaselessly. Clear user picture helps Ma Jiandong of secretary of Party committee of group of reader of traditional media transition, president laugh at character, discuss about the topic of the user, maybe is right ” reader ” the most significant. Ma Jiandong expresses, continue to be below times of media of be in harmony brilliant, ” reader ” set foot on ” shirt-sleeve development ” new journey. “Young friend looks again ” reader ” , can discover completely different ” reader ” . ” 2 more face of medium president crown canopy shares experience to say on forum, because the user of different platform is qualitative different, so the 2 content that can differ according to different platform production more. In the meantime, 2 more have department of an user operation, research every video, push the comment of article and reaction to wait, do one’s best already some data develop a tool, the user true picture develops acme.
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